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Thursday, November 21, 2013

Special Guest from Shannon Fabrics!

We were incredibly excited to receive a special guest yesterday to the store! Shannon Fabrics is the maker of one of our favorite fabrics: cuddle. Shannon Fabrics is the industry leader in plush fabric, offering the widest selection of plush fabrics, like cuddle and faux fur, in the World! Shannon Fabrics recently held a contest called the Sweetest Rewards Contest aimed at rewarding their loyal customers, divided into three categories of purchasers. Fabric Center was entered into the contest at the highest level, or the "Sweetest" level, as being one of Shannon's top purchasers in the nation (if you can't infer by our reputation for having the best selection of cuddle in the Salt Lake Valley and at the best prices too, we go through a lot of cuddle!! On average, we place a new order of cuddle every two weeks. Wow!). Low and behold we won!

Arvin Pairavi visited us yesterday to award Lisa, the owner of Fabric Center, the winner of the Shannon Fabrics Sweetest Rewards Member Contest! By winning, Lisa will get advantages for shipping and ordering new cuddle prints, access to design specialist who will share special cuddle projects to display in store as well as to opportunity to travel to Spring Quilt Market 2014 and get a Behind the Scenes experience with Shannon while they represent at Quilt Market. This will be a wonderful experience for Lisa to explore what will be next on the horizon in the quilting and fabric industry and what to carry in store to meet the needs of our customers!

Not only was Mr. Pairavi impressed by our large cuddle selection, including our beautiful color coded cuddle wall, he also shared some insight into the special nature of cuddle and what sets it apart from other plush material. Did you know that the term "Cuddle" is actually a proprietary term held by Shannon Fabrics? We didn't either, and  if you are at all familiar with plush material, you like us have become used to hearing the terms "cuddle" and "minkee" interchanged randomly. However, there is a big difference between the two. Cuddle is heavier with a thicker, longer pile whereas minkee tends to be thinner and lighter. To ensure you have the warmest and softest blanket that will wear and hold up for years to come, buy Cuddle from Shannon fabrics (always available here at Fabric Center).

It was such a pleasure to receive a visit from Shannon Fabrics. Keep checking back with us as we look forward to working with them to bring you tips, tricks, projects and other cuddle updates. To get an idea, check our their blog: My Cuddle Corner. Congratulations to Lisa for winning the grand prize, but also a giant thank you to you our customers! We are so happy that we can provide such a large array of plush fabric to meet the needs and wishes of our customers, and to be able to do so at great prices. As Shannon Fabric's motto goes, "Making the world a softer place", we love knowing we help our customers bring warmth and softness into their homes to share with their families while making it affordable to do so. Once again thank you!

With cuddle on the brain, don't forget: we have all our bolted cuddle on sale 10% off as well as all solid color and dimple cuddle on sale for $12! These make excellent Christmas gifts, stop in before the end of the month to get your cuddle on sale. See you in store!

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